We
would like to start this year's blog with a very common question we've read
online:
What
can a professional web designer do that I can't?
That
is a question many people ask themselves and with all the tools, templates, and
websites advertising these services the question is now more present than ever.
And the reality is that many people try and put a lot of hours into this
process just to give up at the end.
The answer is simple:
The
Internet today is the most active and evolving place that has ever existed.
Updates are constantly made, new technologies come out daily, and new
innovators create new things every day and new trends seems to pop up out of
nowhere. If you don't have someone who is constantly involved in this 100% of
their time, it is nearly impossible to get a headstart with all this information,
tendencies, and ideas.
Besides
that, you also need to deal with a lot of other seemingly unrelated issues, but
that can have a deep impact on your website future. You can make a beautiful
website that works really poorly with the search engines so no-one can find you
on Google or Bing. Without being able to analyze the code of your website from
a web developer point of view you will never know what went wrong.
After
all that you'll also need to know that what looks great to you may not look so
good or even 'ok' to your visitors and future customers.
If you
really want to tackle your own website you'll need to put a lot of time on
learning how to code, languages to use, codes to implement and a lot of marketing
coding and application.
At
this point you could ask yourself, what will sell better, a professional and
colorful brochure or a flyer done by yourself at home?
What to do then?
If you
are a person with a lot of time in your hands and really want to learn I'll
expect you to do your own site. Get some studies on photoshop, web coding, and
online advertising and give it a try. Once you do all this, you'll need to
study a bit more, learn a few more things and do it again or make what you had
better.
Then you may know someone who
will ask you to do the same for them and. there you go, more practice on top of
practice and eventually you will become a web designer and you can even make a
living out of it.
But,
if you don't have the time and energy to tackle this problem head on and your
focus is in your business instead of making things yourself, then you should
leave it to a professional. We will guarantee 100% our designs and we will not
stop until you love it 100%. Our reputation is on the line.
What about Wix and Squarespace
and Homestead?
Well,
while Wix and Squarespace and Homestead are options with pre-made templates
that will definitely help you start your adventure, we're sorry to tell you
that it is not as simple as they say in their advertisement campaigns and you
will not have the same results they said you would have.
And
why not? It is obvious that these companies will make it all very easy for any
person with very little experience to have their own site, but it ends there.
The SEO you can make over those sites is very limited and also you need to know
that internally, as you have based your site on a template, there will be literally
thousands of other websites looking and behaving exactly as yours, and Google
does not like that, they put a lot of weight into creativity and uniqueness and
the truth is they won't see that on a website made from a template.
Ok, so what to do next?
It
will all depend on what you are planning to create and how much time you'd like
to spend on it.
We
love to have our clients involved with their projects and we often welcome them
in our offices to go thru the websites, changing and adapting things to their
likeness without jeopardizing their options and online visibility. If a client
asks for something we think it will put their future website in jeopardy we
will let them know right away and look for ways to make it happen without
compromise their project.
Web
Design is like any other job out there, you need to study a lot and you need to
be constantly modernizing yourself into every new tendency you can grasp. As I
said before, this is the most dynamic land you'll ever see and it is constantly
changing and mutating.
We are
open for anyone to give us a call and ask as many questions as they may have.
You'll soon realize that is lot easier to have someone, who is dedicated 100%
to this field, take care of your project for a very affordable price.
Web works with HRS Consulting
With
all that said, you still thinking about creating your own website? If yes,
please leave us a comment below. If not, give us a call (347.491.6711) or email
us at sales@highranksolution.com. We can make you an offer you can't refuse...
