Friday, August 5, 2022

Local Search Engine Optimization (SEO): A Brief Introduction

Looking for the best local seo pricing packages? The first thing that everyone needs to understand about local SEO is its importance, and how it differs from "regular" SEO.

Local SEO: what is it?

Using local SEO, you can improve your online presence to get more business from local searches. Although local SEO is optimized for Google users, these searches occur on various search engines.

Local SEO: Why is it important?

Many people are using the local search engines to find local businesses, so local SEO is important.



As a matter of fact, according to Google:

1. The location influences mobile searches in 30% of cases.

2. Within a day of searching for something near them on their phones, 78% visit the business.

3. Searches for nearby items result in 28% of purchases.

4. Customers are searching for your business. Your absence is a waste of money.

Local SEO: how does it work?


There are two types of local search results that Google shows for local searches when it comes to local SEO. These are the "map pack" and organic "blue link" search results. Both of them allow you to rank.

Results from the map pack:

A map pack (also known as a local pack) is a Google SERP feature that shows the top local business listings. As a result, when a local search is performed, it often appears at the very top of Google's search results.



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