How do you start researching a product, service, seo packages and pricing when you need to know more? First, you likely type a request into a browser and Google it. 'Google' has indeed become a verb over the last decade. It will only take a few seconds for Google or Bing to deliver the desired result. In Google's official guides, SEO refers to making small changes to your website that affect the user experience and performance. How and what SEO is will be discussed in this article.
When working with search engines, SEO is essential for improving website performance.
SEO can be classified into three types:
1. Internal (On-Page SEO)
2. External (Off-Page SEO)
3. Technical SEO
There are several SEO techniques and tools associated with each direction. Let's examine this in more detail.
Internal Search Engine Optimization (On-Page SEO)
A website's content is the focus of internal or on-page SEO. As much organic traffic as possible is attracted by optimizing the content and structure of the page.
The following are the main elements of on-page SEO:
1. Markup heading for hypertext
2. The meta description for the page should be corrected
3. Headers and page structure
4. Optimization of text
5. Optimizing images
External Optimization (Off-Page SEO) -
It is just as essential to evaluate external factors as internal factors when evaluating the performance and quality of your website. For example, a page's ranking in search results can vary depending on how many other websites link to it or how many people share it on social media. In this context, external SEO refers to activities aimed at external ranking factors. Almost anything that links to or rates your page falls under this category.
Technical SEO -
The main focus of technical SEO is to analyze the website's structure and the technologies used to build it. However, some technical SEO aspects do not require a developer's skills and knowledge. For example, a responsive layout and the latest certificates and protocols for secure data transfer will positively impact your website's rankings.
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